Global vs Local SEO

Part of planning your SEO campaign is recognizing the scope of the project. While the scope entails a number of different things, one thing it should include is a recognition of the reach of the company the campaign is for – local, national, or global, and where in that reach the SEO campaign will target its efforts.
There are different challenges associated with each kind of campaign, and of there are benefits to each as well. So, let’s take a look at what you should expect when endeavoring to increase your online presence within a given space.

Local SEO

Planning a Local SEO campaign offers some benefits and, of course, challenges. On the plus side you’re dealing with a smaller pool of competition (typically speaking of course). While there may be some national players in your market, you generally don’t have as much competition to deal with and can achieve results at a faster pace.

The challenges of local SEO, however, can be those national chains with a local presence. Local business, naturally, have a smaller pool of customers to draw from, and if a national chain with brand recognition is trying to grab from that same pool of customers, it can be a daunting task to overcome them. So what is a local business supposed to do?

Focus on local, and possibly even super-local. For example, you may be a business in New York City, which qualifies as a local area. However, it’s a large city with a lot of business competing for the same market share, so by focusing on the small area your business is located in, say the Upper West Side, you can eliminate some of your competition and make sure to focus on those customers most likely to visit your business or use your services anyways.

Also, make sure that you have accurate, verified local listings in all of the search engines. Google, Yahoo, and Bing use these as indicators of where your business is and it can influence how you show up in searches done by local residents. By letting the search engine know that you’re located in the Upper West End, you increase your chances of being found by somebody searching for your services in the Upper West End.

National SEO

The most obvious challenge with a national campaign is that you’re competing against other national companies, as well as local companies. While there is a larger pool of potential customers when you’re dealing nationally, you have a larger pool of competitors trying to eat up market share as well. So, what are your options?

First of all, be patient. Everybody knows that SEO doesn’t happen overnight, but national campaigns can take time to find their footing and to find the right combination of techniques to give you an edge over the competition. While nobody likes to admit it, trial and error is a part of SEO, but so long as your SEO company is keeping you abreast of their efforts, there’s nothing wrong with that.

Also, think local, even if you are national. Major retailers use this approach by running both national campaigns that target a wide audience in general, but also smaller campaigns aimed as a certain area of the country. You don’t see Macy’s running many sweater adds in Florida no matter what time of year it is. You can create targeted campaigns for specific areas of the country where specific products or services that you offer are better received.

Global SEO

Creating a global SEO campaign is particularly challenging because different countries must be approached differently, not just from a marketing standpoint, but from a technology one as well. For example, while we take for granted being able to get a .com URL here in the United States, getting a .ca domain (one for Canada) requires being able to prove that your business is either located or does business in the country. This can be an extended process that can slow your campaign.
One approach to the global campaign is the same as the national campaign – think local. Obviously the difference here is that the “local” is a country instead of a state or city. Many companies build separate websites for each country that targets the specific needs and desires of that country. This obviously takes more time, and money, but it allows you to create a tailored experience for each country that increases the chances that the customers there can find you, and, more importantly, will interact with your business.
Find the Right SEO Company

Finding the right SEO company that can manage the needs of your SEO campaign is critical to ensuring your online success. Be sure to lay out the needs of your company with any potential SEO’s that you work with so that they are aware of potential challenges and so that you can be sure that they’re up to the task.
Ask them what approaches they would take for your particular needs, and beware of cookie-cutter answers – your business isn’t like anybody elses and the needs you have, be they local, national, or global, will be unique to your business.

Click Consult welcomes updated search results pages on Google

Click Consult, a leading SEO company in the North West, is forecasting that Google’s recently introduced new search results pages will help them to offer a greater user experience and service to their customers.

The new design makes it easy for users to clearly make the distinction between the results that they were searching for from the other content on the page. This has been done by increasing the space between the page listings from the search browser, as well as PPC adverts and features such as the Knowledge Graph.

The existing advanced tools facilities are still available, and it is intended that their function will fit seamlessly with the new design. Google rolled out the changes to US users in October 2012 first on tablet, mobile and then desktop, before introducing the new design to rest of their users around the world.

As a Google AdWords certified partner, Click Consult works in-line with Google’s algorithm and practices to help maximise their clients ranking performance on the world’s most visited search engine. This new change is just another way in which Click Consult can perform more effectively, thus increasing their services to their large portfolio of clients.

“This change, although small in context, is just a slight tweak that will help us to perform at a higher level of efficiency. At Click Consult we’re committed to improving our clients’ rankings on Google and we firmly believe that this small change will drive us forward as a company just that little bit further,” said Matt Bullas, Managing Director of Click Consult. “We welcome this new update to Google’s service and look forward to reacting to any of their new implementations in the future.”

For more information about all the services offered by Click Consult, visit their website http://www.clickconsult.com/ or call 0845 205 0292.

About Click Consult:

Founded in 2003, Click Consult is one of the UK’s leading providers of Search Engine Marketing (SEM) solutions. Their services include Online PR, E-Mail Marketing, Shopping Feeds, Affiliate Marketing, Search Engine Optimisation (SEO), Content and Banner Advertising, Web Design & Development and PPC Campaigns. With offices in Hooton, Cheshire and in central London, and with over 100 members of staff, Click Consult is a Google AdWords and Microsoft adExcellence certified company and who’s portfolio of clients numbers more than 350.

Contact Click Consult:

Claire Davies Click Consult®, Unit B1, Willow House, Oaklands Office Park, Hooton Road, Hooton, Cheshire, CH66 7NZ Tel: 0845 205 0292 Email: pr(at)clickconsult(dot)com

Read the full story at http://www.prweb.com/releases/2012/11/prweb10179544.htm

KhauGaliDeals.com – Indian’s largest Food Deals Coupons Website!

Now, the wait is over as the #1st & largest food deals coupons website in India has been launched. KhauGaliDeals.com, a recent entrant to the online restaurant dining discount deals and coupons have come out with what they claim is irresistible deals for gourmets. Dining out and that too fine dining is by no means cheap. The best food in some of the best restaurants does cost. It is the same story when it comes to relaxing in spas, having a night out or celebrating. KhauGaliDeals.com now offers all these revelers a reason to celebrate. They have announced a package of online deals that will reportedly let you enjoy fine food through food deals at top restaurants, café, and fast food corners in and around Delhi-NCR & Mumbai with as much as 60 to 75% discounts on the bill amount.

In what they claim is the simplest procedure giving the maximum benefits to diners and revelers, KhauGaliDeals.com have launched a technically superior website with an easy registration process and access to the best food joints in Delhi-NCR & Mumbai. According to Mr.Kartik Saboo (Founder), KhauGaliDeals have signed up with a majority of the leading establishments in the area to lure diners with attractive offers and huge incentives by way of cash discounts and loyalty programmes. “The process involves a thorough vetting of each establishment to assure diners that they are accessing only the best.” He clarified that it is easy for anyone to register and sign up to take advantage of the routine discount offers, special one day restaurant deals, week end deals, festive deals, group deals, hotel deals, corporate discount offers and others that are going to be put up from time to time. “Keep visiting our website daily and you can grab limited time special offers and have the best in wining and dining at hitherto undreamt of prices with maximum discounts.” The process itself is very easy according to the Company Founder. A user registers, creates a user account, logs in, browses the selection of discount offers and deals, clicks on his choices, pay a nominal amount for the coupon and is emailed a discount coupon. All he has to do is print out the coupon with the unique code and present it at the restaurant while paying the bill in order to enjoy immediate cash rebate.

Mr.Saboo further clarified that KhauGaliDeals.com is not just meant to benefit those on the lookout for restaurant deals. “It is also an exciting opportunity for restaurants, clubs, bars, lounges and hotels in Delhi-NCR, Mumbai and also the whole country to collaborate with us. Discount offers lead to regular business, even on routine weekdays and with the increase in footfalls in Cafe, and Fast Food corners, establishments up their business. A side benefit is that since we register only after vetting, establishments registered with us gain further in reputation, trust and reliability.”

According to him KhauGaliDeals.com has designed a perfect package that is a win-win situation for those looking for a fine dining experience at discounted prices and for establishments looking for increased footfalls and revenues. “We aim to keep on covering more areas in India and bringing affordable, gourmet dining experience to a huge segment of upbeat, trendy and mobile population of India.”

Why Shop Online? Top Ten Reasons

The quicker connection speeds obtainable from work computers, compared to online shopper's home computers, attributed to the reputation of online shopping from work.

Here are ten reasons it makes sense to shop online:

1. Lesser prices. Online shopping can decrease total shopping costs in several methods, which can decode to lower costs for you. Indeed, online prices are lower than offline prices.

2. Save your money with online tickets several times, customers can save even further with an online tickets or coupon code. The online shoppers are able to find better discount offers and sales compared to shopping through a catalog or usual retail merchant. Online traders can issue a key or a text link that will relate an automatic savings to the customer's order, or they may provide an exact coupon code to be entered at sign out.

3. Examine abilities. The Internet permits the shoppers to easily contrast items and prices, so you can be sure that the item you purchase is the exact item you want. Online traders can issue much more details about their product on a website than they could reasonably issue in a print catalog. And online stores provide you the facility to distribute details and analysis with other consumers who have actual skill with an item or trader. There are lots of features available in the websites. A retailer can display his products in various modes.

4. Increased selection. Store housing logistics can be much easy for an online trader, and several online superstores have astounding modes to choose from. Plus, as a customer, you can avoid the trouble of physically roaming among online stores to comparison shop. An easy online exploration can guide you to the right item at the right cost, and fast.

5. Convenience. An online store permits you to shop 24 hours a day, 7 days a week. So you can shop at your free time, despite of your time zone. This is mainly vital for those of us who are limited in our ability to get to a brick and mortar store. The old, as well as parents of young children, for example, may have an extra comfortable shopping practice ahead of the computer display.

6. Saves time. So much of the wide selection of products and product details can be found with a simple search. Plus, there is no physical labor and stress such as traveling, parking, and walking included.

7. Ecological Profits. It is proved that shopping online guides to condensed fuel utilization and air contamination; In fact, shopping online decreased the need for print catalogs and additional packaging. And downloadable products obtained online remove the need for any type of material items at all.

8. Payment Processing. Maintains real-time processing with 15 major gateway services such as: WorldPay (DirectPay); Barclaycard ePDQ; Streamline; HSBC; MetaCharge; SecureHosting; e-clear; Securetrading; NetBanx; NOCHEX; Cardstream; Protx; PayPal; SECPay; PPPAY.COM and etc.

Assist for PayPal IPN & PayPal Pro.

You can go for various payment systems at once.

Fully customize the order form - plus creation of additional fields presented for consumer completion at checkout.

Extra checkout alternatives include price cut code entry, tax ID number access for releases and a choice to be added to the mail list.

9. Customer Care and Retention: The programs are used for both cookies and URL management to make sure customer shopping carts are maintained during the shopping experience. Customer billing and shipping details are stored in cookies so it can be pre-populated on revisits. Customer account utility permit customers to create accounts edit them and recover lost passwords. The administrator can choose whether logging into a consumer account is a necessity to checkout.

10. Wholesale Management Functions: A customer can demand to switch their account to a wholesale account. The store owner can offer every wholesale account their own discount %. The store proprietor set the wholesale account use the wholesale price for the goods. Categories and goods to only are exposed to wholesale consumers.

You can shop anytime 24 hours a day around your timetable. If you don't have time to shop throughout the day you can do it in the middle of the night because they never close, not even on holidays. That is the best cause to do your shopping online at a shopping website. These are not all of the causes a person would rather avoid a store and shop at an online store. However, they are surely the best motives for shopping at a shopping store online. You might even have your personal causes for shopping online.

Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.

He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.

http://www.seobyindia.net/ For More Information, please call +918512867676 or email info@seobyindia.net

How To Improve Alexa Ranking?

Using internet in free time to communicate with other people for maintaining new or existing relationships; or searching for information, news and entertainment tools is the part of life of today’s tech-savvy people. More over it’s today’s need as many of the businesses are blooming through internet. Loads of companies and institutions are making themselves visible on internet as it has become the substantial and effective medium to get exposed round the globe. Each day the numbers of websites are adding up in the long list of World Wide Web. Today we can find the market of webmasters and even small or big business websites or web portals those are willing to enlarge their sphere of business.

The traffic rank of the particular website is based totally on three months of aggregated data obtained from millions of Alexa users. The Alexa traffic rank depends on the combination of page viewrs and the number of Alexa users visiting a website each day and also on the percentage of internet users visiting a particular site. Site having less than 1,000 page viewers per month is not ranked by Alexa and the sites containing identical content are considered as the same site.
Online Shopping

Alexa is the best traffic ranking tool which helps you to know your web traffic. This makes you determine whether your internet marketing is effective to bring unique visitors to your website/web portal or not. Increasing the number of site visitors requires some essential and efficient efforts.

While trying to increasing the number of site audience of your website following points will be serving as the helping hand. -----

1. The first and the basic tip for improving the traffic ranking is the installation of Alexa toolbar or Search Status Firefox extension and setting the blog as a homepage.

2. Convincing the owners of Cyber Café to install Alexa toolbar and setting your website as a homepage for their computers. This is difficult but very effective way to boost your web traffic significantly.

3. Setting up an Alexa Rank Widget on the website makes your site to receive many clicks per day.

4. Webmasters and bloggers are always interested to know about the ways for increasing Alexa traffic rank of their websites. So, any write up in your website or the blog about Alexa makes them link with you. This sends targeted traffic to your web presence. This will show the positive effect on your Alexa ranking.

5. In domain & SEO most of the webmasters have installed Alexa toolbar. So, writing content related to webmasters proved beneficial as it can come into the category of domain registrations & SEO.

6. Creating webmaster tools on the website increases the traffic for your website as webmasters keep visiting the website to get access to the tools.

7. East Asian web users are the biggest fans of Alexa toolbars. So, Posting website in the Asian social networking can give you better Alexa ranking.

8. Pay per Click Campaigns are very helpful in this regard.

9. Advertisements on search engines are beneficial when your advertisements are relevant to the webmasters.

10. ‘Alexa category’ including any article or news related to Alexa gives easy access to the webmasters or site visitors. So, Creating an Alexa Category on the blog or website helps you to rank on search engines.

11. Banners & Links caters you the traffic from webmasters and number of visitors.

12. Using attractive pictures or visuals and linking them redirected Alexa URL is the most effective way for enhancing Alexa Ranking.

13. Encouraging others to use Alexa toolbar and explaining it, make others to know what does it require installing Alexa toolbar or extension.

14. Alexa auto-surfs are especially significant for the brand new websites.

Role of a Domain Name's Age in Search Engine Ranking

The age of the domain name has a very significant role to play in having the website ranked well on search engines. Search engines like Google take the age as a measuring tool for authenticating the website. If the domain is old and boasts of a strong PR, then the worth invariably goes up. Since trust is built gradually with time, Google pays a lot of attention towards this factor. Experienced web masters and even veteran developers are very well aware of the fact that more the age of the domain, more the chances of doing well. Every SEO Services India enterprise would also propagate the same thing that gaining the confidence of the search engine with time is very important towards attaining good search engine rankings. Some have also opined that indexing and ranking algorithms of Google give preference to the age.

Search engines love stability and this is the virtue they look for in domain names. Domain names that have spent a lot of time in the market will always will always be rendered as stable by the engines and held highly. Older domains have more chances of gaining links and capturing efficient search engine positioning. At the same time, while buying an older domain name, it has been suggested by SEO Services India. enterprises that one ought to check out their indexing. The domain has to be matured and well established. Penalized older domain names are not even worth a cent and should be discarded as an option right away. The way back machine can be can be used for determining the indexing of the domain name.

Domains that are well established help visitors in locating the most trustworthy websites out there on the block. SE will forever be biased towards websites that have been hanging in for a long time rather than those which might fizzle out within no time. Examining the domain age is of paramount importance as the factor is used highly by search engines to value websites. The true value of the website is gauged by search engines only through its age, a parameter that the engines follow blindly. They believe that the website only becomes credible if the survival has been for quite a long time.

Just like the experience of a professional is taken into account before hiring the person, the age of the domain name is also considered before passing the verdict on it. Age is very important as it not only vindicates the longevity of the domain name but also establishes the fact that the website has survived tough times and is doing considerable business. Search engines become very finicky and all these facts ultimately lead to the search engines lauding the websites by giving them a very high rank on the result pages. Domain names are also like wine, the older they get, the better are they considered to be. This dictum is followed thoroughly by engines during the rank allotment process.

IDS logic a brand name in India for its offshore outsourcing services which provides top class search engine optimization and social media marketing at affordable prices. For more details visit our Ecommerce Solutions website.

Domain Names - Buying Or Registering the Perfect Domain India

Whatever business you are in, if you want to have a presence online, the first thing you need is a domain name. Domains are the bedrock of the internet, the way you access websites, a powerful marketing tool, and the right domain can make it 10 times easier to rank high on search engine and even attract natural type-in traffic. The first step, however, is to register the domain name.

A domain is made up of the main domain name plus the extension. In some cases, there is an additional country code. For instance, in the name Cigars.com, "Cigars" is the domain name, while ".com" is the extension. On the other hand, in a name such as Cigars.org.in, ".org" is the extension and ".in" (country code for India) is the country code.

You can register domains at a domain registrar. A registrar basically reserves your name with the registry, which is run by Verizon. There are hundreds of registrars on the internet, but the most popular ones are GoDaddy (the largest), eNom (the second largest), Domainmasti.com, and NetworkSolutions.

Registering a domain name is easy. You simply head over to the registrar, type in your keyword into the search box, and if the chosen name is available, you just have to pay for it. You never really "own" a domain name. Rather, you register or 'lease' it for a period between 1 to 10 years. If you fail to renew it after this period, the name will go back into the pool of names that are free to register. That is why most registrars will recommend that you auto-renew your names in case you forget to renew them at the end of the registration period.

Often, you will find that the name you want has already been registered by someone else. In that case, you can either pick an alternate name, or buy the original from the owner. By buying, you simply take up his registration or 'lease'. Buying domains is a big business with millions of dollars spent on it by big companies and individuals alike.

Domains are the gateway to the internet, its founding stones, and excellent branding tools. Choose your name wisely for it becomes the gatekeeper of your identity online.

Cheap Web Hosting?

Choosing the right Cheap Web Hosting package for you can be a bewildering task. With so many packages, prices, terms, conditions, companies and countries vying for your business, it's important that you understand what you need, so you can choose a company who can give you what you want.

So here's a list of the major types of Web Hosting available on the market - what they are, and what they're suitable for. And to make it a bit easier, we'll follow the career of Dave*, a budding web entrepreneur making his first forays into the world of Web Hosting.

Free Hosting

Free Hosting is exactly that, and although the old adage 'you get what you pay for' doesn't exactly apply - as you are getting something, after all - Free Hosting is not recommended for anyone with any kind of serious aspirations for their site. Of course we offer Web Hosting so we would say that, right? Well, the two main things to consider when looking at Free Hosting are 1 - someone has to pay for it, and 2 - what happens if something goes wrong.

With regards to the first point, it's often the case that your Web Hosting is paid for by advertisements on your site, and as that is what makes the Web Host their money, they could well be as interested in advertising on your site as they are in getting you to use their service so they can have more adverts. This leads on to point two - what kind of support do you think you will get from a company that is giving you something for free? What kind of guarantees can you have that your Web Hosting is reliable or secure?

It is also common for Internet Service Providers (ISP's), amongst others, to offer Free Hosting as part of a package with other services (such as Broadband or Digital TV). These are better solutions as they obviously come attached to a reputable (well...) company, and will be able to provide support. Again, though, remember that it is their other service that pay for your Hosting - the Hosting is an enticing extra. Support may well suffer, too, if the company specialises in other products and services.

Some companies, for instance Blogger, will offer free online spaces for specific sites (in Blogger's case, you get a free online blog). However, you're limited to what you can do with the templates they give you, and you won't be able to expand your site or even have your own domain name. So, only go for Free Hosting if you are completely satisfied that the company will be able to provide you with what you want. We wouldn't advise choosing Free Hosting for a business-related site in any circumstance!

In Dave's instance, he has been given some Free Hosting as part of a deal with his ISP. Dave's never made a website of his own before, and he's certainly never had any Web Hosting. He's interested but a bit lost, and manages to build a basic, personal site with only a few difficulties. He stumbles across Wordpress and finds that he doesn't get any databases with his Free Hosting. As the Hosting is part of his package - and free - his ISP don't have any facility to upgrade his account. Dave decides he wants his blog on the Internet, and after talking to one of his friends on Blogger and thinking dreamily about maybe starting an online business, Dave contacts some Web Hosting companies to see what is available to him.

Shared Hosting

This is the most common form of Web Hosting available. A company sets up one or more servers to be used for Web Hosting, and their customers in turn pay for a portion of that server and share it with other customers. So a server may be responsible for several hundred web sites at a time.

Shared Hosting has many advantages. It is the cheapest form of commercial Hosting, as the cost of the server can be offset by the many customers who can use it at once. They don't require advanced technical knowledge to use and you only need to administer your account - at no point do you have anything to do with the server. As it is a paid solution you will have access to customer support, a contract, uptime guarantees and so on.

The disadvantage is that, as you are sharing a server with other customers, you are also sharing the resources of that server. The server, just like a home PC, has only so much memory, CPU and disk space available, and if other customers are using it heavily - or if the Web Host has put too many people on the server - or even if the server isn't particularly fast in the first place! - you may well find that your web site appears to be slow.

You will also find that Shared Hosting doesn't allow a lot of the advanced, powerful features that higher end options present to you. There is a slight increase in security risk, too, as you can never be sure how secure your 'neighbours' are - but bear in mind that the server will be very secure in the first place, and the risk is not something to be alarmed about.

So our friend Dave starts out with a very simple Web Hosting package, with a little web space and a database. He installs Wordpress and starts to blog seriously, and then decides he wants to start his online business. With his basic account he commissions a Web Design Company to build him an eCommerce site, with his blog built in as one of the features. As his store grows, he finds that he can expand his site fairly easily, without having to worry about any limits like he had with the ISP.

Shared Hosting is the ideal solution for most sites and users. With a few exceptions, only people who want their own server and/or control over the contents of it will need anything else. So Dave, like many people, is perfectly happy, until he decides to quit his day job, and go full time with his eCommerce site. At this point, Dave, who is a bit more knowledgeable about Web Hosting now, considers if there is anything he can do to improve his site.

Reseller Hosting

Reseller Hosting is a generic term that applies to several different kinds of Web Hosting. It isn't a definition of the kind of Web Hosting on offer, as such, as the kind of person offering it.

A Hosting Reseller purchases a larger Web Hosting account from a Web Hosting company, and in turn sells portions of their account to their own customers. They are essentially providing the services of a Web Hosting company, without having to set up and finance the expensive hardware and the maintenance of it themselves. This kind of Web Hosting is popular with, for example, start-up Web Hosting businesses, companies with a large portfolio of sites, and Web Design companies wanting to offer Hosting to their clients.

A Hosting Reseller may be offering Shared, VPS or Dedicated solutions (see part two). Customers tend to benefit from cheaper Web Hosting as a Reseller often purchases their Web Hosting at a discount. The only major drawback with Reseller Hosting is that the Reseller is also a customer of the company they have bought their Hosting off of in the first place. The more advanced the Hosting they are offering, the more support the Reseller can give you directly - but as a customer of a Reseller, it is possible that you will contact the Reseller about a technical fault, who will then in turn have to contact his or her Hosting company.

Reseller Hosting is only of use to Dave if he decides to sell Hosting to other people, or expand his business with a large portfolio of other sites. If he wasn't looking to do either of these he'd probably stick with Shared Hosting - as it is the most common form of Hosting it is also the most popular, and he'd get more use out of it. For now though, Dave thinks he is happy with a single site, he would just prefer to have more control and performance as his site is getting quite busy and he has a few demanding redesign plans in mind. So, in the second part of this article, we'll look at some of the more advanced Web Hosting options available to Dave (and you, of course).

Your Local Small Business Online Marketing

Marketing your business online is all about showing that you have something to offer your visitors that your competitors do not have. Marketing your small business online means reaching out to your current customers as well as prospective customers and setting yourself apart.

Successful small business Internet marketing is all about establishing relationships. Just as customers in your brick and mortar store have a chance to come in and get to know you, online customers need to be given the chance to learn more about what you do and to decide that they want to do business with you.

This is where the concept of your small biz online marketing funnel comes in. Your small biz online marketing funnel is a means by which you can - over time - find new customers and increase your small business sales.

Your small biz online marketing funnel is not unlike the local small business marketing that you undertook when you first opened your business in its physical location. First you needed to choose a location and to get that location ready. You ordered the supplies you needed. Then you started advertising. On opening day, it's likely that you had a product giveaway - a keychain, a coffee mug or maybe even a t-shirt - as well as a coupon giveaway, something that would entice your customer to come back.

Your small biz online marketing funnel works in much the same way: you choose a domain name and build your website, or have your website built for you. You'll get everything that you need in order - including a free or low-cost giveaway. And then you will begin marketing your small business online.

It is important to remember that your website is your virtual business. All of the Internet ads that you place will bring traffic to your page, so be sure to use the page wisely.

Use your homepage to tell prospective customers about your business - share your mission statement, share customer compliments. Use a page of your website to let your current and prospective customers know more about who you are and what you believe in. Focus both on your business and on establishing a relationship with your customer.

Drawing prospective customers in to your website brings them into the widest part of your small biz online marketing funnel; allowing them the opportunity to get to know you begins to draw them down into the funnel.

However, you do not want them to make it to the second level of the funnel and stay there, just as you do not want customers at your physical location to walk in and walk back out again. This is why you should plan - as part of your small business Internet marketing campaign - to draw them into the next smallest area of your small biz online marketing funnel.

You do not need to offer a physical giveaway. Instead, continue to build relationships with your site visitors by offering them something of value. Offer them free articles about products and services that your small business offers. Set up a newsletter that will allow you to communicate valuable information (as well as special offers) to them at specified intervals.

Doing so allows you to take an important step towards increasing sales: it allows you to establish a relationship. By consistently providing your subscribers with information or coupons that are valuable to them, they will begin to recognize you and your company as a company that they want to do business with, and they will look forward to hearing from you.

You will be able to encourage them to do business with you by promoting low-cost front-end products. Now, rather than a free article that gives your prospective customers a little bit of information, turn them into your new customers by offering low-cost products. Low-cost front-end products such as e-books that provide useful information about important topics within your industry - and further establish your credibility and the customers' trust - will help to draw those customers down to the smallest level of your small biz online marketing funnel.

For instance, let's say you own and operate a local floral shop. A perfect low-cost front-end information product that you could offer to your customers to draw them further into your sales funnel would be an e-book with planting tips for growing flowers in your local area. Customers who purchase your low-cost e-book will find value in the information, increasing the likelihood that they will purchase additional, higher priced products from you as well.

The last level of your small biz online marketing funnel is the place that you want your new customers to be: it's the stage where your free and low-cost front-end items, along with your newsletters and other marketing, will increase sales of your high-cost, back-end products and services.

This is the goal of your small business Internet marketing: to find prospective customers, establish a relationship and increase sales. To recap, your small biz online marketing funnel works like this:

1. Build and Market Your Website to Draw in Prospective Customers

2. Engage the Prospective Customer

3. Establish Trust with a Giveaway

4. Establish a relationship using a newsletter and special offers

5. Encourage small, low-cost front-end sales

6. Make the big-ticket sales of your products and services

Through this process, and by continuing to market your site to new prospective customers, you will find that the small biz online marketing funnel is a technique that allows you to consistently and reliably get new customers and increase sales for your small business.

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at http://www.seoexpertzonline.com

Domain Investing - The Facts You Must Know

When investing in the domain market, a person always needs to predict the future. Some rules apply on domains as it applies to the stock market. There are ups and downs in both, and there is money loss as well. The idea is to earn more then you lose.

Like in stock market, an individual person has no influence over the market, and the market has its own behavior. But there are some differences among the markets as well. You cannot make 12500% on a share but in domains it's possible and even easy if you use the right domain sales system to sell your domains.

In shares you can have multiples of one share, while in domains - each domain is unique and you have full ownership of it whiles it's in your hands and you can help it to get more profits for you by promoting it and drive more traffic to it. Shares are subject to market conditions, a good domain with the right holding power is not, but I am talking about good domains

Domain investing is one of the biggest markets online, and has much potential to make a person wealthy. But in the way to success a man needs to have some domain sales system that helps him to achieve is goal. A domain sales system is a system that makes you're investing procedure simpler and more profitable while you buy and sell your domain investments. there are some great opportunities in the domain market and it worth to check them out.

To learn more about the ultimate domain sales system press here.

Best Way to Domain Success

So many people love to make money from domain sales, but many of them do not know how to go about this lucrative investment. On that note, this singular article is to enable those who are passionate about the job to reach a high altitude in the business of domain.

Making good domain can be very difficult if there is no knowledge of the business. To novice, they thought it is just to pick any keyword and place it for sale in the market. But unknowingly; the job is far from that. Domain making is highly logical and speculative in nature; it takes a lot of good techniques to arrive at making money through domain sales.

I therefore promised that after reading this article, domain making should be as easy as sucking iced cream for making money.

Domains are of various types' i.e. keyword domain, brand-able domain, dictionary's word domain, descriptive domain, color domain, geo domain, and product domain, to mention few.

The easiest way to success among all of the above listed types of domain for beginners and average domain practitioners is by making the "keyword domain".

What to do is to get the tool known as "ad word keyword tool"; though, there are many other good keyword tools but the one I wish to recommend in this article is the Google ad word tool.

You need to visit Google Search Engine for the keyword tool. First thing to do when reached the interface, is to set the tool to "exact match". You can find the settings at the left side of the tool's interface. Then search for some lucrative keywords like insurance, car, mortgage, loans etc.

Again, one more major factor to observe is what Marketers pay for each keyword; this factor matters a lot for making money, especially if your domains are planned for parking. It is also a major factor for experienced Domain buyers when buying domains.

After that step, you need to copy all the keywords produced by the tool and add.com extension on them and search for the available domains. The best place to check for available domain is on Domain Registrar's search form.

Please note that you only need the keywords that have the following factors:

i. The exact global search of at least 2000, though percentage varies from Individual Persons, but for any fairly good domain; it should be at least up to 2000 global searched.
ii. The competition for the keywords should be very low.
iii. Thirdly, only the.com extension should be your target.

In a nutshell, keyword domains are easier to get traffic and they tend to be more lucrative in the markets, rather than any other types of domain that requires much hard work to get traffic, while the Search Engines are the main sources of traffic for any good keyword domains.

Written by Boluji Olatunji

Visit our websites to read more interesting articles on domain making and marketing seoexpertzonline.com, and Domainmasti.com to get links to many good tools for your online investment to success.

Affordable Link Building in Delhi

Company budgets are proving to be barriers in the promotion of business and people are inclined to seek the services of affordable nature to make the effort commercially viable. Affordable link building is a great solution in internet marketing where, you need the strength of link popularity to backup the web presence of the business website to be visible to numerous customers. Additional hired hand is out of question in the financial structure of small business and that is the main reason of getting link building service outsourced, which are better options in this matter for the benefit of a small business owner. You need a result-oriented investment so that the finance is not unnecessarily wasted, but saved for other essential purposes.

You need to concentrate on powerful marketing campaign, which is the real spirit for the advancement of the business. You must make a certain limitation on the publicity account of your company and have a comprehensive vigil to see that the profit element is not wasted in promotional outlay. Hence, you must look for reliable partners for building links that serve your purpose in the budgetary allocation to institute a suitable marketing campaign for the improvement of the online business. The best way is to Google search for affordable companies to get a firsthand reaction to your requirements. You can also search with the search phrase, link building company and cover at least first two pages of search results to find matching partners for affordable link partners. If you take up the process, you will definitely find a right kind of partner and achieve desired results within the budgetary provision.

Narrow down the choice to two or three quality link building services and make an analysis of the websites concerned. Check backlinks to see how they fare in the Google result. You will come to know the process which has helped sites to appear in the first two pages of the search engine. It will give you a clear picture of the working system of the link building company. It will also reflect the transparency of the process and the quality of back links obtained from high PR sites.

Send them enquiries and interact openly with them. Compare prices and find out what you get in return. When you have selected one form the batch, finalize pricing commitments and offer a small version of the link building work, preferably with one or two popular keywords or seek their suggestions, which can also be extremely useful. Selection of the right keyword is very important. Exchange views in this matter to reach a decision on the perfect choice of keywords. It is a vital element of internet marketing campaign and you need to make the decision carefully.

SeoExpertzonline is a reliable link building company providing high quality link building service at an affordable cost.

SEO Services Achieve Top Ranking in Search Engine Results

You finally launch your business website and begin to see a few visitors trickling in. With an online business, however, thinking your customers will simply find your website without additional marketing will certainly mean failure. Developing a web presence requires web promotion and web promotion means effectively using search engine optimization techniques or simply called "SEO."

SEO has become the key to making websites "visible" on the internet. When done effectively, your website should show up with top ranking of search results when someone searches for the services or products you have to offer.

Before launching a business website, a Web promotion strategy needs to be introduced. It's essential to delegate this phase of your business development to qualified SEO services. For excellent internet-marketing professionals SEO services can ensure top ten rankings on the major search engines.

Just like any other aspect of running a business, if you decide to contract for SEO services, you need to know something about the techniques the company will use to reach your target market.

Keyword Research

Keyword research is the cornerstone of effective search engine optimization. Because of this, an internet marketing company should be involved from the beginning of design development, content creation and domain name registration. There are many keyword research tools available online. However, understanding the data provided by these tools can be confusing. Too often inexperienced website owners build their entire SEO campaign on faulty interpretations of the data from these tools. When looking for the expertise to understand what the critical data means and how to select the keywords and phrases, you will need SEO services. To power up your website and bring in targeted traffic hiring SEO services can maximize your marketing dollar and quickly monetize your website.

Building Links

Using the right keywords on your website is a great start, but it isn't enough to get top ranking on search results. Search engines are looking for value and credibility. They want to know if your online business is reputable and offers value. An incoming link is similar to a reference on a resume. If a website which has credibility, authority, or relevance in your niche links to your website, it is like someone who knows your market vouching for you (your website). Link building strategies are complicated but a necessary service from a company that does web promotion.

Marketing Videos

Most people searching the internet would rather watch a video than read text. Having a marketing video for your business on YouTube and other video sharing sites can create credibility and authority. Creating the right image and linking your video to your website is a proven strategy to getting high-ranking on search results. An effective company will have the knowledge and experience to create professional videos focused on your target market.

SEO services should always include keyword research and implementation, link-building strategies and marketing videos. These are the basic requirements to building targeted traffic to any online business. Once achieved, to continue ranking high on search results requires a weekly web promotion plan including regular updates to keywords and linking by your SEO services provider.

Amit Pandey is a Sr. SEO @ PSRK Web Solutions. It offers Professional SEO Services in India at affordable price Guaranteed top ranking in search results. Company Profile is: Web Development, Software Development, Mobile application Development,

New Delhi is Becoming a Reliable Destination For Cheap Web Services

Information Technology has made life easy in all over the world. We are fortunate to be in an era when IT is almost at its culmination. Every need of ours starting from the tooth paste in the morning passing through all day of educational, financial and banking facilities and finally to sleeping pills at night are all available online. The summary is you have enough time to do your works without investing your precious time in those activities which were earlier taking hours. There are many IT hubs spreading across different parts of the world helping us our life easy and enjoyable. New Delhi in India is fast becoming a favorite destination for global clients for a whole range of IT especially web related services due to quality service provided by small companies in various districts of New Delhi.

New Delhi has made a place in global IT map through its quality web services in the last few years. There are many web companies in different districts of Delhi offering world class web design, web development and SEO services. Web design companies in districts like North Delhi and West Delhi have been providing outstanding services to small business to big corporate houses according to their specific requirements. Web developers serving in several small web development companies in Mukherjee Nagar area of North Delhi are efficient enough to produce dynamic websites integrated with powerful functionality. The software skills of North Delhi Web Professionals are second to none in the world and it has made Delhi in becoming a burgeoning center of excellence in IT industry.

Website is your online identity in the age of global internet connectivity. Irrespective of the field you work in, it is today essential to have a search engine friendly website that help your business grow and run smoothly. A website with good functionality, user friendly smooth navigation and search engine friendly facilities is the key to success in online business and web professionals of Mukherjee Nagar provide all these facilities in your website. It will not be out of place here to mention that Delhi in National Capital Territory region of India has achieved a position of eminence in web design and development services. One can depend upon web design and development companies of North and West Delhi districts to get website of any type of website-static, dynamic, e-commerce and CMS website at affordable prices in minimum possible time.

Quality web development and result oriented SEO services in Delhi has made it become a leading outsourcing destination in the world for web related services. Thanks to the adept IT professionals of North and West Delhi Web companies, Delhi is riding high in web related services. Last but not least, Delhi is providing web design and development services at affordable prices without any compromise on the quality front. New Delhi, the political seat of India is fast becoming an IT zone and it is a matter of pride for Delhi people.

Prashant Kumar. Project Coordinator at e-Definers Technology http://www.seoexpertzonline.com e- Definers Technology is a recognized web application firm of web design Delhi provide website design, seo, internet marketing. e- Definers Technology is a recognized web application firm of web design Delhi provide website design, seo, internet marketing.

How To Choose A SEO Services Company

There is a substantial technical complexity when we talk of making a choice of SEO services. These services are meant to simplify your internet needs but quite often can confuse you instead. When selecting SEO services, you need to be responsible and cautious, you should know what to expect and what not to expect. There are many SEO companies which have a firm standing in the market, so it should be as simple as just going out and choosing the one you are interested in. Well not quite, when you are looking for a company that offers SEO services, you should carry out the following checks.

Find out the rankings of various SEO companies by searching for them with different competent keywords such as SEO LTD., Search Engine Optimization, SEO companies etc. Doing this, you can find the names that are repeatedly coming in the top ranks of the searches. If the company you are interested in is regularly present in the top 5, then it is a good deal. Otherwise, it is a sheer wastage of your time and money.

As they say that you should practice what you preach, a SEO company's website's Google ranking is an indication of its popularity and success in the market. Moreover, companies with a good Google page ranking gives a positive sign about its reliability. Checking the Google page rank for the website of your desired company is strongly recommended. Google page rank (also known as PR) tells about the popularity of your company. A SEO company with a ranking of < 3 does not suit the bill.

Looking for SEO certifications is also a good choice. SEO certifications are granted to those websites who have performed to a good standard and have highly experienced professionals. A SEO certification tells about the company's command over the work. For SEO certifications, refer to them who hold maximum worthiness. In India, there are two of them:-

1. Google Qualified AdWords Company (Only a select few reputed SEO Companies in India have this Certification)

2. SEO Certification from seocertification.org holds a high value as well

If your desired company passes all the above tests, then there is no problem in dealing with that company as it is the one you can rely on. Otherwise your hard earned money is under a wastage risk.

This exercise is especially relevant to SEO companies because the results of work show over a period of 6 months or so. Therefore, by the time you realize that you are in the wrong hands, you have lost precious time & money. So be careful and make the right choices.

Addictive Media is a leading Website Design Company Gurgaon. After making a mark with its unmatched designs & development strengths, the company is fast emerging as a prominent SEO company Delhi (India) as well.

Affordable SEO Companies in Delhi

People usually make use of the Internet when they need to find out any information with regard to a particular topic or product. The Internet has also become a very popular medium for marketing in many companies all over the world. This has led to an increase in the need for SEO or search engine optimization services among companies everywhere. The main purpose which can be achieved using SEO services is to increase the ranking of the website of a particular website among all search engines which can be found on the Internet. Companies which are worried about the expense on SEO services can be assured that they will be able to find affordable SEO services if they conduct a search in the right direction. There are many companies which specialize in providing the most superior quality of affordable SEO services to various companies.

But these companies which are providing these financially feasible SEO services should ensure that the quality of their services does not leave anything to be desired by the client. They adopt a lot of measures in order to reduce the cost of services which are provided by them. Companies which are able to get good quality SEO services at reasonable prices will also see a marked increase in their profits.

Companies which offer SEO services can be found in many different parts of the world. But companies which decide to make use of the services of an SEO company in India will realize that they have a lot of added advantages. The population in India is the second largest when compared to China. There are many SEO companies in India which are situated in the cities of New Delhi, Kolkata, Noida, Bhubaneswar, Bangalore, Hyderabad, Bhopal, Chennai, Mumbai and Ahmedabad. The main advantage of making use of the services of an SEO company in India is that the cost of these SEO services will be much less when compared to the cost of the SEO services which are provided by a company in any other country. Operational expenses as well as labor expenses are the least in India when compared to any other country all over the world. Companies which are operating on a very thin budget will be easily able to find an SEO company which will be able to provide the required services within their budget in India.

When any company decides to make use of the services of an SEO company, they will be able to increase the ranking of the website which belongs to them. Some of these websites might also be able to find a place among the top 10 Google rankings. The usage of word press is one of the most effective measures which will provide a website with a place among the top 10 Google rankings. But a lot of people who decide to make use of word press for SEO purposes are not aware of the exact method of using it.

PSRK is the best SEO Company in India, offers SEO services, PPC campaign and Google ranking.

SEO Companies in India, Mumbai, Delhi and Gurgaon - How to Choose

Search Engine Optimization is one of those activities which help in promoting search engine listing and designing primarily content for top search engine ranking. Apart from this, there are ad-space selling strategies, banner buying and production and conversion, retention and ROI tracking strategy to provide the customer with one of the best online marketing services.

SEO companies have to be in direct touch with the customers either online or through any other communication media to understand and take specifications from the client at various stages of marketing and to deliver best results as per the client's specifications.

Most of business activities in India are concentrated in Mumbai and adjoining areas in the west and in Delhi and Gurgaon in the North. The simple reason is that Mumbai is financial capital of India and Delhi is the capital of India as a whole. To take care of all the activities of most Companies, these SEO firms are also concentrated in these particular regions altogether.

What if the Companies are located in Mumbai, Gurgaon and Delhi and the SEO Companies were concentrated down South. Obviously the communication gap would have been much larger thereby putting the two into lurch. To avoid any kind of communication gap, this is extremely important for SEO Companies to base themselves according to their clients.

Another important reason behind the placement of SEO firms in these particular regions is that the resources are concentrated in these regions of Mumbai, Delhi and Gurgaon region specifically.

Since the concentration of colleges is mainly in these regions so there is a ready supply of skilled manpower mostly in these regions. It is not that other parts of India lack everything. Even other parts of country have SEO Companies situated to provide services, yet these regions are prioritized sector for SEO Companies.

There is just no use establishing a SEO Company in a small town or in a village, because of unavailability of skilled labor. Even the infrastructure will be lacking. So to make them comfortable as per resources and infrastructure, SEO Companies have made themselves available in the specific regions of Mumbai, Delhi, and Gurgaon.

Media Marketing Online - one of the leading SEO Company in India, offer good SEO Packages and pay per click advertising.

New Business Opportunities in Both Good and Not So Good Times

Regardless of whether we are in an upswing and robust economy or in a state in which all indicators point southward, the show must go on. There are a number of steps you can take and strategies you can adopt at least to pay the bills and stay afloat until such a time that the upward spiral springs into motion and gains momentum. Here are a few:

Scan the International Headlines Daily

All economies do not respond to changes in economic climate the same way. Look closely and you are sure to find pockets of relative prosperity. Once you have narrowed down your geo focus, it is time to visit the foreign missions of the countries you are targeting. You will be amazed to learn about the vast number of resources the commerce attaches of embassies and high commissions can provide you in order to address your business interests.

Search Engine Optimize your Website

If you haven't optimized your website for the major search engines with engaging content and precision-oriented meta data not to mention other SEO attributes, it is time to do so right away. Remember that there are companies looking for the products and services you provide. Millions of searches are carried out on Google, Yahoo and MSN that culminate in significant amount of business generation. Consider running a Google PPC campaign using targeted keywords if you have the budget to do so.

Explore Affiliate Marketing Possibilities

If the product or service you provide is compatible with a reseller model, you should look at setting up an affiliate marketing program immediately. When you do so, your product or service is resold by thousands of agents on their respective websites in exchange for a piece of the action. If you happen to know very little about affiliate marketing, we recommend that you consider using the services of an Internet marketing company. Companies such as Commission Junction, Clix Galore and Click Bank offer robust affiliate business models to manufacturers and service providers for a very reasonable fee.

Google Alert your Competition

Google provides a wonderful free service called Google Alerts in which you can set up an alert using specific keywords. Google alerts is excellent to monitor competition. Simply set up a Google Alert at http://google.com/alerts using your competitors as the main keywords. Each time one of your competitors does something worthy of online note, Google will notify you immediately. There is no limit to the number of alerts you can set up. You will need to establish a Google account to spring into alert action!

The strategic and tactical measures we have suggested here are not exclusive to recessionary climates alone. These are steps you should take irrespective of the direction in which the pendulum is swinging. Try them out, implement them and watch your business soar to dizzying heights of profitability and productivity.

Anthony Dayal is the CEO of Vistas Advertising and Marketing LLC, A Dubai and Sharjah based interactive marketing and advertising agency which helps clients to market their products and services on the Internet through winning SEO and SEM initiatives. Visit him at http://seoexpertzonline.com and check out his impressive list of services all designed to propel your company to the next level of corporate achievement.

How Website Designing Can Affect Search Engine Listings

If your website has been built in a unique manner, there are chances that it might face some problems while you are promoting it on the search engines. Every website; be it a simple two page website or a complex brochure website, needs some design aspects to be able to achieve high search rankings. If you have launched an SEO campaign for your website, with the help of a well designed website, you will be able to make the most of it. When you are building a website for your company, keep the following points in mind.

The size of your website is an important consideration for search engines. Search engines love the websites that have a lot of content. This means that if your website has less content, it might just not be able to rank high on the search engine rankings. There is a possibility that your competitor has a website with numerous pages. In this case, he will take away more points than your website. Think about adding some additional content to your website so that it can get more visitors and thus a higher ranking.

Your website might appear more pleasing with the help of some graphics however, such a website is difficult to optimize. It is a fact that the search engine robots are unable to read the text written within graphics and animation. They might just see a small amount of text and as said above, small amount of content will never get you higher rankings. If you do wish to put in a lot of animation and graphics, make sure you have an HTML version of the website as well that your visitors can see. This way, the search engines would be able to crawl through your website and give it a higher rank and the visitors too would be able to see a nicer side to your website.

If the content database on your website is ever changing, some of the pages might even go unnoticed by the search engines. It might be that the URL of these pages is too long and has characters like? # & %. The search sites generally find it tough to keep a track of these difficult URLs and thus are not able to offer you higher search rankings. To get rid of this problem, create a site map for your website so that the search engines know that you have some permanent content too on your website.

The name of your website also matters a lot. Keep this golden rule in mind before you get your website designed. You can choose to make your business name into the name for your domain or choose a name that is easy for the visitors to comprehend and remember. This will help you provide better SEO rankings. You can include the important keywords in the domain name.

Johnson Dsouza
Website Designing Company in Dubai, Reliable Web Hosting and SEO Expert.
http://www.seoexpertzonline.com

Pay Per Click Advertising Benefits

Pay per Click advertising (PPC advertising) should play an important part of any commercial website's Internet Marketing plan. Especially new websites must have a closer look at PPC advertising as part of the search engine optimization efforts.

The pay per click advertising benefits do not online include the possibility of visitors becoming a paying client but also the statistics of the PPC advertising campaign will proof the be very valuable to you.

Analyzing PPC Results

When using PPC advertising as a part of your online marketing efforts, you will also be able to use the results and data of your pay per click advertising campaign in your overall search engine optimization plans. The key is analyzing your PPC results.

Through looking at the number of impressions that each of the keywords or keyword phrases that you are bidding for in your pay per click advertising campaign with Adwords or Overture, you will get a clear and easy overview of what search engine users are in fact searching for.

This is why you can obtain very valuable information related to your market after analyzing PPC results.

Search Engine Optimization Efforts

Obviously the success of your search engine optimization efforts is critical for your website as the success or failure is directly linked to your SEO efforts.

Just to illustrate the importance of analyzing your PPC results, I would like to give you the following example of how analyzing PPC results can benefit a website with their overall search engine optimization efforts.

Focus on the right keywords An important aspect of search engine optimization is to focus on the right keywords for your website. If you spend your time on your search engine optimization efforts on useless keywords then this would lead to a disaster.

Analyzing PPC results

Analyzing PPC results in the following example has saved themselves from being in the positioning that they had search engine optimized their web pages for useless keywords.

An online travel website is offering hotel reservations for Dubai. The website owner or webmaster has been focusing his SEO efforts on those pages that are related to the beach resorts that are located in the beach area of Dubai.

The travel website had been optimizing these pages for the keywords: "Dubai Beach". Results from his efforts in optimizing his pages for the SERPS might have been somewhat disappointing.

The website had also been using the Google AdWords program to advertise their online travel website through the use of a pay per click advertising campaign.

In a PPC advertising program you do normally not bid on only one keyword as you try to get as many targeted potential clients to visit you.

What Search Engine Optimization Can Do For You

You would be amazed to know (if you already don't) that the Internet or the World Wide Web as we call it was originally conceived as a means of private communication between military personnel in the event of a nuclear holocaust or other disaster in case war once again engulfed the planet. Since the 1950s, these scientists and military personnel had been using this tool as a means of communicating with each other through their own workgroups. However it seems that in the 1990s the military has found other more secure ways of communicating, since they allowed this once private technology to be used for public purposes. This is how the Internet or the World Wide Web came to be in the public domain.

Today all you need is a computer, a modem and an Internet connection and you can be hooked up in cyberspace in no time. Here you can communicate with like-minded individuals of all types and nationalities on topics of your interest. The Internet is a storehouse of knowledge and information of a variety of topics, subjects and disciplines from how to tie your shoelaces to how to find a marriage partner. The search option in Internet browsers is used to find out all possible relevant data or information that contains certain words as defined by the user.

What logically follows is that given that there is such a lot of information that is available out there, that is about such a wide variety of topics, how does one classify or gather them into groups or categories. The answer lies in grouping and indexing the information or articles based on keywords. Hence the importance of search engines.

Every article or piece of information on the Internet that is about a specific topic will certainly contain some repetitive words in them. For example, an article about how to create lasting friendships is bound to have the words 'friend, trust, mutual understanding, reciprocate' and other such terms in it. In fact it is expected that all such articles on friendship will in all likelihood contain these terms. These items are therefore called Keywords. Keywords thus play an important part in the indexing process. By searching for relevant keywords, search engine programs can pinpoint, highlight and reflect only those items on the computer screen that correspond to the relevant keywords typed in the search requirements by the user.

Search engine programs are developed by companies for use in browsers. They work by scanning the available databases of information for user defined keywords. The more that keyword appears, or the more the number of people that visit a particular website, the higher its popularity rating and therefore the higher its ranking would be on the World Wide Web. That is what search engine optimization is all about-getting the highest possible ranking for your name, your identity and your personal or business website on the World Wide Web. This means that those searching for 'property for sale in Dubai' would definitely see your website on the list of websites reflected by the search engine. Being reflected on the first one, two or three pages related to a particular search would pay off as it would increase the chances of relevant buyers and sellers visiting your website and ultimately doing business with you.

We Want Traffic is an SEO Dubai firm that can definitely help you promote your business interests in the Dubai property market. We may be a new company, but our people have loads of experience that is reflected in the work we do. Please do contact us for a free quote regarding SEO services in Dubai, website and logo designing, or any other web related services. As one of the premier SEO companies in Dubai, we have an edge over all the others. A glance at our client list would convince you that you would be in good company. So try us out today.

Kate Hanley is an expert on online media solutions, web development and website designer in Dubai. She is associated with Traffic Online Media Services: a leading firm deals in search engine optimization in Dubai, UAE along with 360 online media solutions. She has vast experience of working in Dubai online solution providers market. SEO Dubai | SEO companies in Dubai.

Internet Marketing & Search Engine Marketing

When you look at the evolution of Internet Marketing, you don't have to look very far back. It was in 2003 that Google released AdSense and AdWord which allowed advertisers to release ads in relevant pages. The beauty of the system is that there is a degree of accountability. If a person clicked on the advertisement , only then did the advertiser have to pay. But Internet Marketing is not all about ads, it is much more than that.

Internet Marketing could involve sending e-mail, setting up affiliates, conducting surveys as a prelude to marketing, or conducting surveys to determine customer satisfaction. These last two would be classified as market research by many.

What does an Internet Marketer do?
There are a number of searches being conducted on the Internet for the product you are selling. Through SEO and social media you have to make sure that these visitors reach your site, and that too on a page relevant to their search. They should not reach an About Us page. Then there would be a squeeze page to extract details from them and another sales page where you would try and sell or make sure they ask to be called.

On the other hand there may be a lot of people who are unaware that they could provide a service e.g. they could rent out their house for a short time. The local realty agent cannot help out in that since people demanding the house may be in Michigan while your live in Florida. So the Marketer drives to the website and then learn about how to do it.
An Internet Marketer has choices. In the example above he may choose to target local realty agents as the movers for vacation rentals. Realty agents would know the houses and organize services while the owners are away and he would be aware of local laws to follow in vacation renting. An Internet Marketer may try and drive people from the brick and mortar world into the virtual world.

An Internet Marketer may decided to advertise in local radio or the local church bulletin. It is not as if Internet Marketing is restricted to the Internet but one thing for sure, he had better know SEO.
SEO and Social Media Marketing

Search engine optimization has been around for a dozen years. One purpose is to bring your page to a more prominent place in the display. It is important to understand the changes that have taken place in SEO for purposes of Internet Marketing.

There are still those old men who believe that 10 keywords per page are essential for a prominent place in a search. Content is important for its own sake, but being recognized in social media is very important.

Take the example of a testimonial, usually proudly displayed on your site. You could display it on a Facebook account or some other social media site. That would be very relevant. Audio tracks, images and videos are very important, many people have started searching for this information. Store the information in Flickr or such like sites and see your traffic jump.

Have you tried reviews being written about your site. Well, it is time you did by going to Insider Pages or other sites. Reviews are relied on by many people and are again a great driver not just of traffic, but of very focused traffic. Very often no preselling has to done to a visitor who has read a review and then comes to a site.
Blogs are not the Future

Another area is blogs, this is an area where the future has arrived. Basically these are run by a single individual who makes posts on a regular basis. The person is able to contact individuals and develop a relationship. So if you have a product and some customers are in this group it's wonderful. You have an outlet for your information and a method of complaint redressal. It is a very personalized way of contacting people.

So while we are not saying that you should stop article submission, directory submission, encourage link exchanges and other on page measures, pushing in social media has a big advantage.

Any way for the present at the start of your enterprise of creating a website or if you are in the process of reinventing it try and develop good content. This would mean a mixture of images and text with color thrown in. After all it is content that makes visitors stick to a website.

Anthony Dayal is the CEO of Vistas Advertising and Marketing, a Dubai-Sharjah based company which specializes in a full spectrum of services including web designing, animation, graphics and search engine optimization. Visit him at http://seoexpertzonline.com for multiple insights into the vast and fascinating world of the web.

The Real Value of SEO

Most people have a fair idea of Search Engine Optimization being something about getting one's website or web pages ranked in the top pages of Google or Yahoo's search results. That may very well be true, but does it guarantee traffic results? In other words, will users be more inclined to search those sites that appear on the first pages of search results of major search engines, or prefer to remember a site that they have tried and have experienced good results and service from? The latter is more likely to be the case for experienced users. There may be a case for new users having no knowledge about a product or service and typing in the most likely keywords in their search. In that case they would be more inclined to follow results in the first pages of the search engine results. But if your products are not up to the desired standard or do not match the perceived or required quality for international standards, then in time less and less people will approach your site. Your ranking will go down and traffic will not be directed towards your site.

Most SEO salesmen offering a company's services are inclined to give a placement guarantee stating that your product website will be placed on the first page of Google, Yahoo or other major search engines. Some even include a sampling of past client rankings to back up their claims.

While many use ranking guarantees as a sales pitch, it is seldom agreed that an SEO company in fact cannot control search engine rankings. You don't know if you are going to get 25 placements that send traffic or just 25 words that aren't competitive. In other words, the keywords can be so unique that they result in a first page ranking of your website purely on that basis, but are not a guarantee of traffic because these keywords are hardly used by people searching for the product or service that you offer. Research has found that rankings are mainly cosmetic and don't imply a good return on investment. Search engine rankings are nice to have but a return on investment in the form of traffic is what many business owners would like better.

If we want to sell someone on SEO services then it would be better to try using (a) user activity from client sites such as traffic levels from your analytics, time on site, etc. (b) conversion analysis to see if your team actually drove up conversions/sales; (c) number of pages indexed before and after work was done, and whether you were able to get more visible to searchers; (d) other specific areas of success you were able to accomplish that would be of interest to a business.

Rankings by themselves are becoming less and less important- and if you use rankings as the only measure of online marketing success then you may be in for a rude shock one day.

That's why it is important to give not only the creation of the website to an experienced website designer, but in fact get involved from the very beginning in the planning and analysis stage of website designing, right down to the final implementation and placement on the web. Traffic Online Media Services are one of the premier firms offering services of not only website designing Dubai, but also SEO Dubai and in fact complete end to end online media management. Call or write to us about your needs and we will be sure to get back to you.

Kate Hanley is an expert on online media solutions, SEO Dubai, web development & web designing in Dubai. She is associated with Traffic Online Media Services, one of the leading SEO Company Dubai which deals in search engine optimization in Dubai, UAE. She has vast experience of working in Dubai online solution providers market.

Social Media Optimization (SMO) - Get Traffic in Short Time

Internet Marketing has many methods to advertise of any type of business. Some of them like email marketing that is very popular now, viral marketing and other one by social media marketing. So, what is social media marketing? In internet world there are million of websites that are designed by for their specific business services. Some are just as business portfolio, some are for online service provider and some are for online marketing strategies.

Social websites are these websites that provides user to share its thought, it may be your bookmark, your latest news collection or to know other people what like. In social media there are also network based websites like Facebook, Ibibo, Beebo and Orkut. There are so much popular websites based on region, based on interest, based on gossip. Now, to type of websites are there in social media one is bookmark based or voting based like digg, reddit, stumble upon, mix, delicious and other one is network based websites like Facebook, Beebo, MySpace and Orkut.

For getting traffic for any websites, SMO has also important role. But how some one get traffic from these websites? For traffic overview from these websites, you may get 10K-20K visitors for your website based on a separate day. So, if you choose 3 social websites and each giving you around 10K visitors then you would get 30K visitors per day for your website. That's why social media based websites are now one of popular method to get traffic.

Every social websites have its own unique quality and that's why they are popular in terms of SEO or for getting traffic keywords. But they all have same mechanism that is getting more vote or getting more review and your bookmark would be front page of website. All of them have some advantages and some disadvantages too.

Stumbleupon: This is one of popular social website. Here can submit your bookmark or do stumble whatever you like on other website like picture, blog, video and share with your friends. In this website you would have to get review about your stumbled data. Benefit of this website is that your bookmark would be at your profile for long time. For SEO purpose you would get more traffic for your website as well as your website would get good keyword ranking.

Digg: This is other social website that is based on voting mechanism means more vote and your website would be at front page of this website and you would get more traffic. For getting more you should shout your story to your friends, so more friends, more vote and you would get first page. Benefits of his website is traffic towards your website as well as you would backlink for your website if you would also do comment on other story and from your profile too. Disadvantage of this website is that you need to touch with website daily because every time website stories to be changed, so long time availability of your story on your first page is not there.

Mixx: One other growing website is mix. It has no so much traffic like stumbleupon and dig. It is growing social website. This website is also depended on voting mechanism. For more vote your story is to be more voted by your friends. There are lots of groups and communities in this website that may help to get more votes from other person. Benefits of this website is that you would get good keyword ranking along with number of backlinks means more vote more backlinks.

Social websites are now one of best way to get more traffic over internet. Some other methods to get traffic are PPC program or viral marketing. Lots of major companies are expert in social media optimization (SMO) and they are giving their best services to their valuable clients.

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Some Valuable Q&A on Search Engine Optimization (SEO) Services Dubai

Search Engine Marketing (SEM) Services in Dubai can take different routes through -Paid per Click Advertising (PPC), Organic Search Optimization (SEO), and Social Media Optimization (SMO). Google Pay-Per-Click (PPC) today is the most popular marketing approach on the Internet. However, like all advertising, the exposure stops when the advertising budget runs out while in organic search, once a page one Google ranking is achieved, the website will begin to receive much more visitors to the website than with traditional Google PPC. Search engine visibility means getting your company name and brand to appear on search engine results pages for many specifically selected keywords that relate to the company product or service.

Q1- How do I make sure my company in Dubai is visible on Google?

The best way to get a return on the website investment is by adding content to the website on a regular basis. This strategy is called "Content Marketing". By adding content pages you increase your chances of ranking for "long tail" keyword phrases. These are phrases of 3 or more words that often result in highly focused and targeted search results. One of the greatest advantages the Internet has over the Yellow Pages is that the Yellow Pages puts your business right next to your competitors, whereas the Internet gives you infinite scope to differentiate yourself from competitors. In addition to this, the various analytical tools available to website owners today allows for you to identify areas where you can make an improvement to your website.

Q2- I have good content but I still dont rank on Google first Page, why?

The way Google prioritizes its search rankings is done in two ways:

A. On-Page Optimization - At the very basic level, it is where the good content comes in with the related keywords being used in headings, sub headings, bullets and internal link text. Websites that contain 100 pages of content or more are likely to achieve higher rankings in search engines and increase your website ability to be found for long-tail keyword searches.

B. Off-Page Optimization - These are external links that point to your website from other websites. These links are seen as recommendations and build credibility for your website. Link popularity refers to the amount of text links that lead to your website from other sites and is the single most important factor that a search engine algorithm considers when ranking a web page. You could view this as a voting system; the one with the most related votes will do best. Effective link building is achieved by blogging on a regular basis, submitting your websites to online classifieds/directories and by taking advantage of the many social media platforms that are available - Twitter, Facebook, Linkedin etc.
Q3- So where do we get valuable links from?

Other websites will link to your website if you have good content that they wish to refer to. In this case your website will acquire links without much intervention from you. The objective with link building is to get links back to your website using your "product keyword" or variable thereof in the link text. This is seen as a valuable link and not easily manipulated. Links can be created by the following link building strategies:

1. Blog posts - Which promote, discuss or compare products.

2. Article marketing - Where one writes product related articles and submits to "Article websites" where webmasters can use your article on their websites. The rule is that they cannot change your content and must leave the authors signature where links are pointed back to your website.

3. Reciprocal links from other industry related websites, where webmasters agree to swap links with one other using requested "valuable" link text.

It is important not to get involved in what many webmasters unethically do by starting to use techniques that are seen or termed as "Black Hat SEO" to get their website ranked well. A term used when one engages in activities that try to manipulate the search engine rankings.

Q4 - What is Social Media Marketing (SMO) Services

Social Media services could mean many things within the following categories:

1. Social Media Advertising - using paid text or banner ads on sites like Facebook, Linkedin. These ads allow you to target your market based on their demographics.

2. Social Media Bookmarking - Sites like Digg and Stumbleupon provide users with the ability to tag websites that they like or recommend. Social Book marking supports your search engine linking strategy.

3. Social Media Optimization - by uploading videos to Youtube and optimize them using product related keywords, one stands the chance of getting on Google first page for these related keywords. By posting optimized content on websites like Craigslist & Yahoo Answers one can get ranked for related keywords in a short space of time.

4. Social Media Networking - many business owners attend regular networking meetings where the objective is to meet other business owners with the objective of doing business with each other. Social media websites like Linkedin provide professionals with a way to establish relationships online where one can build credibility and introduce their products and services in an educational manner.

Q5- Why Social Media Marketing in Dubai is Important? - Conversation is King

It is important to combine SEO with SMO services in Dubai. Work to brand your name with social media marketing. Websites like Facebook, YouTube, MySpace and Twitter can be leveraged effectively to grow your business. By spreading your content over social media channels your website will gain many more search engine positions. Content marketing now even moves to video, slideshows, blogs and networking sites. So there are many more places for people to find your company and brand. But with the popularity of Social media networking sites, we find out that not only is content king, but "conversation is king". People like to ask others for recommendations and experiences with products and services. What people say about your product, service or company can mean all the difference to closing a lead or losing the business?

SEO Services Dubai & Search Engine Optimization Dubai