Click Consult welcomes updated search results pages on Google

Click Consult, a leading SEO company in the North West, is forecasting that Google’s recently introduced new search results pages will help them to offer a greater user experience and service to their customers.

The new design makes it easy for users to clearly make the distinction between the results that they were searching for from the other content on the page. This has been done by increasing the space between the page listings from the search browser, as well as PPC adverts and features such as the Knowledge Graph.

The existing advanced tools facilities are still available, and it is intended that their function will fit seamlessly with the new design. Google rolled out the changes to US users in October 2012 first on tablet, mobile and then desktop, before introducing the new design to rest of their users around the world.

As a Google AdWords certified partner, Click Consult works in-line with Google’s algorithm and practices to help maximise their clients ranking performance on the world’s most visited search engine. This new change is just another way in which Click Consult can perform more effectively, thus increasing their services to their large portfolio of clients.

“This change, although small in context, is just a slight tweak that will help us to perform at a higher level of efficiency. At Click Consult we’re committed to improving our clients’ rankings on Google and we firmly believe that this small change will drive us forward as a company just that little bit further,” said Matt Bullas, Managing Director of Click Consult. “We welcome this new update to Google’s service and look forward to reacting to any of their new implementations in the future.”

For more information about all the services offered by Click Consult, visit their website http://www.clickconsult.com/ or call 0845 205 0292.

About Click Consult:

Founded in 2003, Click Consult is one of the UK’s leading providers of Search Engine Marketing (SEM) solutions. Their services include Online PR, E-Mail Marketing, Shopping Feeds, Affiliate Marketing, Search Engine Optimisation (SEO), Content and Banner Advertising, Web Design & Development and PPC Campaigns. With offices in Hooton, Cheshire and in central London, and with over 100 members of staff, Click Consult is a Google AdWords and Microsoft adExcellence certified company and who’s portfolio of clients numbers more than 350.

Contact Click Consult:

Claire Davies Click Consult®, Unit B1, Willow House, Oaklands Office Park, Hooton Road, Hooton, Cheshire, CH66 7NZ Tel: 0845 205 0292 Email: pr(at)clickconsult(dot)com

Read the full story at http://www.prweb.com/releases/2012/11/prweb10179544.htm

Internet Marketing & Search Engine Marketing

When you look at the evolution of Internet Marketing, you don't have to look very far back. It was in 2003 that Google released AdSense and AdWord which allowed advertisers to release ads in relevant pages. The beauty of the system is that there is a degree of accountability. If a person clicked on the advertisement , only then did the advertiser have to pay. But Internet Marketing is not all about ads, it is much more than that.

Internet Marketing could involve sending e-mail, setting up affiliates, conducting surveys as a prelude to marketing, or conducting surveys to determine customer satisfaction. These last two would be classified as market research by many.

What does an Internet Marketer do?
There are a number of searches being conducted on the Internet for the product you are selling. Through SEO and social media you have to make sure that these visitors reach your site, and that too on a page relevant to their search. They should not reach an About Us page. Then there would be a squeeze page to extract details from them and another sales page where you would try and sell or make sure they ask to be called.

On the other hand there may be a lot of people who are unaware that they could provide a service e.g. they could rent out their house for a short time. The local realty agent cannot help out in that since people demanding the house may be in Michigan while your live in Florida. So the Marketer drives to the website and then learn about how to do it.
An Internet Marketer has choices. In the example above he may choose to target local realty agents as the movers for vacation rentals. Realty agents would know the houses and organize services while the owners are away and he would be aware of local laws to follow in vacation renting. An Internet Marketer may try and drive people from the brick and mortar world into the virtual world.

An Internet Marketer may decided to advertise in local radio or the local church bulletin. It is not as if Internet Marketing is restricted to the Internet but one thing for sure, he had better know SEO.
SEO and Social Media Marketing

Search engine optimization has been around for a dozen years. One purpose is to bring your page to a more prominent place in the display. It is important to understand the changes that have taken place in SEO for purposes of Internet Marketing.

There are still those old men who believe that 10 keywords per page are essential for a prominent place in a search. Content is important for its own sake, but being recognized in social media is very important.

Take the example of a testimonial, usually proudly displayed on your site. You could display it on a Facebook account or some other social media site. That would be very relevant. Audio tracks, images and videos are very important, many people have started searching for this information. Store the information in Flickr or such like sites and see your traffic jump.

Have you tried reviews being written about your site. Well, it is time you did by going to Insider Pages or other sites. Reviews are relied on by many people and are again a great driver not just of traffic, but of very focused traffic. Very often no preselling has to done to a visitor who has read a review and then comes to a site.
Blogs are not the Future

Another area is blogs, this is an area where the future has arrived. Basically these are run by a single individual who makes posts on a regular basis. The person is able to contact individuals and develop a relationship. So if you have a product and some customers are in this group it's wonderful. You have an outlet for your information and a method of complaint redressal. It is a very personalized way of contacting people.

So while we are not saying that you should stop article submission, directory submission, encourage link exchanges and other on page measures, pushing in social media has a big advantage.

Any way for the present at the start of your enterprise of creating a website or if you are in the process of reinventing it try and develop good content. This would mean a mixture of images and text with color thrown in. After all it is content that makes visitors stick to a website.

Anthony Dayal is the CEO of Vistas Advertising and Marketing, a Dubai-Sharjah based company which specializes in a full spectrum of services including web designing, animation, graphics and search engine optimization. Visit him at http://seoexpertzonline.com for multiple insights into the vast and fascinating world of the web.