Global vs Local SEO

Part of planning your SEO campaign is recognizing the scope of the project. While the scope entails a number of different things, one thing it should include is a recognition of the reach of the company the campaign is for – local, national, or global, and where in that reach the SEO campaign will target its efforts.
There are different challenges associated with each kind of campaign, and of there are benefits to each as well. So, let’s take a look at what you should expect when endeavoring to increase your online presence within a given space.

Local SEO

Planning a Local SEO campaign offers some benefits and, of course, challenges. On the plus side you’re dealing with a smaller pool of competition (typically speaking of course). While there may be some national players in your market, you generally don’t have as much competition to deal with and can achieve results at a faster pace.

The challenges of local SEO, however, can be those national chains with a local presence. Local business, naturally, have a smaller pool of customers to draw from, and if a national chain with brand recognition is trying to grab from that same pool of customers, it can be a daunting task to overcome them. So what is a local business supposed to do?

Focus on local, and possibly even super-local. For example, you may be a business in New York City, which qualifies as a local area. However, it’s a large city with a lot of business competing for the same market share, so by focusing on the small area your business is located in, say the Upper West Side, you can eliminate some of your competition and make sure to focus on those customers most likely to visit your business or use your services anyways.

Also, make sure that you have accurate, verified local listings in all of the search engines. Google, Yahoo, and Bing use these as indicators of where your business is and it can influence how you show up in searches done by local residents. By letting the search engine know that you’re located in the Upper West End, you increase your chances of being found by somebody searching for your services in the Upper West End.

National SEO

The most obvious challenge with a national campaign is that you’re competing against other national companies, as well as local companies. While there is a larger pool of potential customers when you’re dealing nationally, you have a larger pool of competitors trying to eat up market share as well. So, what are your options?

First of all, be patient. Everybody knows that SEO doesn’t happen overnight, but national campaigns can take time to find their footing and to find the right combination of techniques to give you an edge over the competition. While nobody likes to admit it, trial and error is a part of SEO, but so long as your SEO company is keeping you abreast of their efforts, there’s nothing wrong with that.

Also, think local, even if you are national. Major retailers use this approach by running both national campaigns that target a wide audience in general, but also smaller campaigns aimed as a certain area of the country. You don’t see Macy’s running many sweater adds in Florida no matter what time of year it is. You can create targeted campaigns for specific areas of the country where specific products or services that you offer are better received.

Global SEO

Creating a global SEO campaign is particularly challenging because different countries must be approached differently, not just from a marketing standpoint, but from a technology one as well. For example, while we take for granted being able to get a .com URL here in the United States, getting a .ca domain (one for Canada) requires being able to prove that your business is either located or does business in the country. This can be an extended process that can slow your campaign.
One approach to the global campaign is the same as the national campaign – think local. Obviously the difference here is that the “local” is a country instead of a state or city. Many companies build separate websites for each country that targets the specific needs and desires of that country. This obviously takes more time, and money, but it allows you to create a tailored experience for each country that increases the chances that the customers there can find you, and, more importantly, will interact with your business.
Find the Right SEO Company

Finding the right SEO company that can manage the needs of your SEO campaign is critical to ensuring your online success. Be sure to lay out the needs of your company with any potential SEO’s that you work with so that they are aware of potential challenges and so that you can be sure that they’re up to the task.
Ask them what approaches they would take for your particular needs, and beware of cookie-cutter answers – your business isn’t like anybody elses and the needs you have, be they local, national, or global, will be unique to your business.

Click Consult welcomes updated search results pages on Google

Click Consult, a leading SEO company in the North West, is forecasting that Google’s recently introduced new search results pages will help them to offer a greater user experience and service to their customers.

The new design makes it easy for users to clearly make the distinction between the results that they were searching for from the other content on the page. This has been done by increasing the space between the page listings from the search browser, as well as PPC adverts and features such as the Knowledge Graph.

The existing advanced tools facilities are still available, and it is intended that their function will fit seamlessly with the new design. Google rolled out the changes to US users in October 2012 first on tablet, mobile and then desktop, before introducing the new design to rest of their users around the world.

As a Google AdWords certified partner, Click Consult works in-line with Google’s algorithm and practices to help maximise their clients ranking performance on the world’s most visited search engine. This new change is just another way in which Click Consult can perform more effectively, thus increasing their services to their large portfolio of clients.

“This change, although small in context, is just a slight tweak that will help us to perform at a higher level of efficiency. At Click Consult we’re committed to improving our clients’ rankings on Google and we firmly believe that this small change will drive us forward as a company just that little bit further,” said Matt Bullas, Managing Director of Click Consult. “We welcome this new update to Google’s service and look forward to reacting to any of their new implementations in the future.”

For more information about all the services offered by Click Consult, visit their website http://www.clickconsult.com/ or call 0845 205 0292.

About Click Consult:

Founded in 2003, Click Consult is one of the UK’s leading providers of Search Engine Marketing (SEM) solutions. Their services include Online PR, E-Mail Marketing, Shopping Feeds, Affiliate Marketing, Search Engine Optimisation (SEO), Content and Banner Advertising, Web Design & Development and PPC Campaigns. With offices in Hooton, Cheshire and in central London, and with over 100 members of staff, Click Consult is a Google AdWords and Microsoft adExcellence certified company and who’s portfolio of clients numbers more than 350.

Contact Click Consult:

Claire Davies Click Consult®, Unit B1, Willow House, Oaklands Office Park, Hooton Road, Hooton, Cheshire, CH66 7NZ Tel: 0845 205 0292 Email: pr(at)clickconsult(dot)com

Read the full story at http://www.prweb.com/releases/2012/11/prweb10179544.htm

KhauGaliDeals.com – Indian’s largest Food Deals Coupons Website!

Now, the wait is over as the #1st & largest food deals coupons website in India has been launched. KhauGaliDeals.com, a recent entrant to the online restaurant dining discount deals and coupons have come out with what they claim is irresistible deals for gourmets. Dining out and that too fine dining is by no means cheap. The best food in some of the best restaurants does cost. It is the same story when it comes to relaxing in spas, having a night out or celebrating. KhauGaliDeals.com now offers all these revelers a reason to celebrate. They have announced a package of online deals that will reportedly let you enjoy fine food through food deals at top restaurants, café, and fast food corners in and around Delhi-NCR & Mumbai with as much as 60 to 75% discounts on the bill amount.

In what they claim is the simplest procedure giving the maximum benefits to diners and revelers, KhauGaliDeals.com have launched a technically superior website with an easy registration process and access to the best food joints in Delhi-NCR & Mumbai. According to Mr.Kartik Saboo (Founder), KhauGaliDeals have signed up with a majority of the leading establishments in the area to lure diners with attractive offers and huge incentives by way of cash discounts and loyalty programmes. “The process involves a thorough vetting of each establishment to assure diners that they are accessing only the best.” He clarified that it is easy for anyone to register and sign up to take advantage of the routine discount offers, special one day restaurant deals, week end deals, festive deals, group deals, hotel deals, corporate discount offers and others that are going to be put up from time to time. “Keep visiting our website daily and you can grab limited time special offers and have the best in wining and dining at hitherto undreamt of prices with maximum discounts.” The process itself is very easy according to the Company Founder. A user registers, creates a user account, logs in, browses the selection of discount offers and deals, clicks on his choices, pay a nominal amount for the coupon and is emailed a discount coupon. All he has to do is print out the coupon with the unique code and present it at the restaurant while paying the bill in order to enjoy immediate cash rebate.

Mr.Saboo further clarified that KhauGaliDeals.com is not just meant to benefit those on the lookout for restaurant deals. “It is also an exciting opportunity for restaurants, clubs, bars, lounges and hotels in Delhi-NCR, Mumbai and also the whole country to collaborate with us. Discount offers lead to regular business, even on routine weekdays and with the increase in footfalls in Cafe, and Fast Food corners, establishments up their business. A side benefit is that since we register only after vetting, establishments registered with us gain further in reputation, trust and reliability.”

According to him KhauGaliDeals.com has designed a perfect package that is a win-win situation for those looking for a fine dining experience at discounted prices and for establishments looking for increased footfalls and revenues. “We aim to keep on covering more areas in India and bringing affordable, gourmet dining experience to a huge segment of upbeat, trendy and mobile population of India.”

Why Shop Online? Top Ten Reasons

The quicker connection speeds obtainable from work computers, compared to online shopper's home computers, attributed to the reputation of online shopping from work.

Here are ten reasons it makes sense to shop online:

1. Lesser prices. Online shopping can decrease total shopping costs in several methods, which can decode to lower costs for you. Indeed, online prices are lower than offline prices.

2. Save your money with online tickets several times, customers can save even further with an online tickets or coupon code. The online shoppers are able to find better discount offers and sales compared to shopping through a catalog or usual retail merchant. Online traders can issue a key or a text link that will relate an automatic savings to the customer's order, or they may provide an exact coupon code to be entered at sign out.

3. Examine abilities. The Internet permits the shoppers to easily contrast items and prices, so you can be sure that the item you purchase is the exact item you want. Online traders can issue much more details about their product on a website than they could reasonably issue in a print catalog. And online stores provide you the facility to distribute details and analysis with other consumers who have actual skill with an item or trader. There are lots of features available in the websites. A retailer can display his products in various modes.

4. Increased selection. Store housing logistics can be much easy for an online trader, and several online superstores have astounding modes to choose from. Plus, as a customer, you can avoid the trouble of physically roaming among online stores to comparison shop. An easy online exploration can guide you to the right item at the right cost, and fast.

5. Convenience. An online store permits you to shop 24 hours a day, 7 days a week. So you can shop at your free time, despite of your time zone. This is mainly vital for those of us who are limited in our ability to get to a brick and mortar store. The old, as well as parents of young children, for example, may have an extra comfortable shopping practice ahead of the computer display.

6. Saves time. So much of the wide selection of products and product details can be found with a simple search. Plus, there is no physical labor and stress such as traveling, parking, and walking included.

7. Ecological Profits. It is proved that shopping online guides to condensed fuel utilization and air contamination; In fact, shopping online decreased the need for print catalogs and additional packaging. And downloadable products obtained online remove the need for any type of material items at all.

8. Payment Processing. Maintains real-time processing with 15 major gateway services such as: WorldPay (DirectPay); Barclaycard ePDQ; Streamline; HSBC; MetaCharge; SecureHosting; e-clear; Securetrading; NetBanx; NOCHEX; Cardstream; Protx; PayPal; SECPay; PPPAY.COM and etc.

Assist for PayPal IPN & PayPal Pro.

You can go for various payment systems at once.

Fully customize the order form - plus creation of additional fields presented for consumer completion at checkout.

Extra checkout alternatives include price cut code entry, tax ID number access for releases and a choice to be added to the mail list.

9. Customer Care and Retention: The programs are used for both cookies and URL management to make sure customer shopping carts are maintained during the shopping experience. Customer billing and shipping details are stored in cookies so it can be pre-populated on revisits. Customer account utility permit customers to create accounts edit them and recover lost passwords. The administrator can choose whether logging into a consumer account is a necessity to checkout.

10. Wholesale Management Functions: A customer can demand to switch their account to a wholesale account. The store owner can offer every wholesale account their own discount %. The store proprietor set the wholesale account use the wholesale price for the goods. Categories and goods to only are exposed to wholesale consumers.

You can shop anytime 24 hours a day around your timetable. If you don't have time to shop throughout the day you can do it in the middle of the night because they never close, not even on holidays. That is the best cause to do your shopping online at a shopping website. These are not all of the causes a person would rather avoid a store and shop at an online store. However, they are surely the best motives for shopping at a shopping store online. You might even have your personal causes for shopping online.

Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.

He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.

http://www.seobyindia.net/ For More Information, please call +918512867676 or email info@seobyindia.net

How To Improve Alexa Ranking?

Using internet in free time to communicate with other people for maintaining new or existing relationships; or searching for information, news and entertainment tools is the part of life of today’s tech-savvy people. More over it’s today’s need as many of the businesses are blooming through internet. Loads of companies and institutions are making themselves visible on internet as it has become the substantial and effective medium to get exposed round the globe. Each day the numbers of websites are adding up in the long list of World Wide Web. Today we can find the market of webmasters and even small or big business websites or web portals those are willing to enlarge their sphere of business.

The traffic rank of the particular website is based totally on three months of aggregated data obtained from millions of Alexa users. The Alexa traffic rank depends on the combination of page viewrs and the number of Alexa users visiting a website each day and also on the percentage of internet users visiting a particular site. Site having less than 1,000 page viewers per month is not ranked by Alexa and the sites containing identical content are considered as the same site.
Online Shopping

Alexa is the best traffic ranking tool which helps you to know your web traffic. This makes you determine whether your internet marketing is effective to bring unique visitors to your website/web portal or not. Increasing the number of site visitors requires some essential and efficient efforts.

While trying to increasing the number of site audience of your website following points will be serving as the helping hand. -----

1. The first and the basic tip for improving the traffic ranking is the installation of Alexa toolbar or Search Status Firefox extension and setting the blog as a homepage.

2. Convincing the owners of Cyber Café to install Alexa toolbar and setting your website as a homepage for their computers. This is difficult but very effective way to boost your web traffic significantly.

3. Setting up an Alexa Rank Widget on the website makes your site to receive many clicks per day.

4. Webmasters and bloggers are always interested to know about the ways for increasing Alexa traffic rank of their websites. So, any write up in your website or the blog about Alexa makes them link with you. This sends targeted traffic to your web presence. This will show the positive effect on your Alexa ranking.

5. In domain & SEO most of the webmasters have installed Alexa toolbar. So, writing content related to webmasters proved beneficial as it can come into the category of domain registrations & SEO.

6. Creating webmaster tools on the website increases the traffic for your website as webmasters keep visiting the website to get access to the tools.

7. East Asian web users are the biggest fans of Alexa toolbars. So, Posting website in the Asian social networking can give you better Alexa ranking.

8. Pay per Click Campaigns are very helpful in this regard.

9. Advertisements on search engines are beneficial when your advertisements are relevant to the webmasters.

10. ‘Alexa category’ including any article or news related to Alexa gives easy access to the webmasters or site visitors. So, Creating an Alexa Category on the blog or website helps you to rank on search engines.

11. Banners & Links caters you the traffic from webmasters and number of visitors.

12. Using attractive pictures or visuals and linking them redirected Alexa URL is the most effective way for enhancing Alexa Ranking.

13. Encouraging others to use Alexa toolbar and explaining it, make others to know what does it require installing Alexa toolbar or extension.

14. Alexa auto-surfs are especially significant for the brand new websites.

Role of a Domain Name's Age in Search Engine Ranking

The age of the domain name has a very significant role to play in having the website ranked well on search engines. Search engines like Google take the age as a measuring tool for authenticating the website. If the domain is old and boasts of a strong PR, then the worth invariably goes up. Since trust is built gradually with time, Google pays a lot of attention towards this factor. Experienced web masters and even veteran developers are very well aware of the fact that more the age of the domain, more the chances of doing well. Every SEO Services India enterprise would also propagate the same thing that gaining the confidence of the search engine with time is very important towards attaining good search engine rankings. Some have also opined that indexing and ranking algorithms of Google give preference to the age.

Search engines love stability and this is the virtue they look for in domain names. Domain names that have spent a lot of time in the market will always will always be rendered as stable by the engines and held highly. Older domains have more chances of gaining links and capturing efficient search engine positioning. At the same time, while buying an older domain name, it has been suggested by SEO Services India. enterprises that one ought to check out their indexing. The domain has to be matured and well established. Penalized older domain names are not even worth a cent and should be discarded as an option right away. The way back machine can be can be used for determining the indexing of the domain name.

Domains that are well established help visitors in locating the most trustworthy websites out there on the block. SE will forever be biased towards websites that have been hanging in for a long time rather than those which might fizzle out within no time. Examining the domain age is of paramount importance as the factor is used highly by search engines to value websites. The true value of the website is gauged by search engines only through its age, a parameter that the engines follow blindly. They believe that the website only becomes credible if the survival has been for quite a long time.

Just like the experience of a professional is taken into account before hiring the person, the age of the domain name is also considered before passing the verdict on it. Age is very important as it not only vindicates the longevity of the domain name but also establishes the fact that the website has survived tough times and is doing considerable business. Search engines become very finicky and all these facts ultimately lead to the search engines lauding the websites by giving them a very high rank on the result pages. Domain names are also like wine, the older they get, the better are they considered to be. This dictum is followed thoroughly by engines during the rank allotment process.

IDS logic a brand name in India for its offshore outsourcing services which provides top class search engine optimization and social media marketing at affordable prices. For more details visit our Ecommerce Solutions website.

Domain Names - Buying Or Registering the Perfect Domain India

Whatever business you are in, if you want to have a presence online, the first thing you need is a domain name. Domains are the bedrock of the internet, the way you access websites, a powerful marketing tool, and the right domain can make it 10 times easier to rank high on search engine and even attract natural type-in traffic. The first step, however, is to register the domain name.

A domain is made up of the main domain name plus the extension. In some cases, there is an additional country code. For instance, in the name Cigars.com, "Cigars" is the domain name, while ".com" is the extension. On the other hand, in a name such as Cigars.org.in, ".org" is the extension and ".in" (country code for India) is the country code.

You can register domains at a domain registrar. A registrar basically reserves your name with the registry, which is run by Verizon. There are hundreds of registrars on the internet, but the most popular ones are GoDaddy (the largest), eNom (the second largest), Domainmasti.com, and NetworkSolutions.

Registering a domain name is easy. You simply head over to the registrar, type in your keyword into the search box, and if the chosen name is available, you just have to pay for it. You never really "own" a domain name. Rather, you register or 'lease' it for a period between 1 to 10 years. If you fail to renew it after this period, the name will go back into the pool of names that are free to register. That is why most registrars will recommend that you auto-renew your names in case you forget to renew them at the end of the registration period.

Often, you will find that the name you want has already been registered by someone else. In that case, you can either pick an alternate name, or buy the original from the owner. By buying, you simply take up his registration or 'lease'. Buying domains is a big business with millions of dollars spent on it by big companies and individuals alike.

Domains are the gateway to the internet, its founding stones, and excellent branding tools. Choose your name wisely for it becomes the gatekeeper of your identity online.